arman markar get it for $27
the personal brand playbook, a 44-page workbook

get clear on who you are online. then post like it.

the system i used to build 700K+ followers from zero, written down as a workbook. first you get clear on who you are, what you stand for and who it's for. then you turn it into posts you can actually keep making. one weekend.

get the playbook $27

instant PDF download after checkout

  • instant PDF download
  • 16 fill-in worksheets
  • 30-day calendar
The cover of The Personal Brand Playbook next to the page of Arman's real numbers: 340K on Instagram, 398K on TikTok, 12.3M views on one reel
the cover, and page 2: every number from my own insights.real pages, not mockups
why listen to me

i didn't read about this. i built it.

340Kon instagram, built from zero
398Kon tiktok, built from zero
12.3Mviews on a single reel
109Kviews on one podcast episode

it's not a content problem. it's what sits above it.

most people try to fix their brand by fixing their posts. a new editing style, a new hook, a new posting time. but they don't know who they are online, what they stand for, or who it's for. so this playbook starts there, and works down.

what's inside

ten short chapters. each one ends with a worksheet.

part one

get clear

  1. 01start with the endwork backwards from what you want to what you need to be known for.
  2. 02your brand storythe moment, the choices, the belief. a story arc you fill in by hand.
  3. 03known for / known againstwhat you stand for, what you push back on and who it's for, in one line.
part two

post like it

  1. 04pillars + the 75/20/5 mixthe 2 to 3 topics you'll own, and how much value, story and ask.
  2. 05one piece, everywhereturn one idea into a week of posts.
  3. 06hooks & storiesfour kinds of first line, studied on seven of my real reels.
  4. 07formats that are cheap to makeincluding how i build my off-white carousels.
  5. 08your first 30 daysa full fill-in content calendar.
  6. 09measure what matterssaves, shares and DMs over likes. a weekly scorecard.
  7. 10what's nexta day-30 review, and how to keep going.
16 worksheetsreal lines and boxes to write in
my hook bank7 real reels, 433K to 12.3M views
30-day calendarpillar, format and hook for every day
cheat sheetthe whole playbook on one page
a look inside

real pages. plenty of room to write.

Worksheets 3a and 3b: known for and known against columns, a who-it's-for profile, your one-line templates, the swap test and the title test
03known for / known againsttwo columns, one person you're talking to, then your one line, tested twice before it goes in your bio.
Chapter 6: the four hook types and the five-part story shape, next to a study page of seven of Arman's real reels with their view counts
06my hook bankseven of my real reels, from 433K to 12.3M views. you study only the first frame, then write your own version of each.
Chapter 8: the rules for your first month and a set-up worksheet, next to a full 30-day content calendar grid
08your 30-day calendarset up the month, then fill in a pillar, a format and a hook for every day. a theme for each week is already there.
i want the playbook $27
not just my own accounts

the same system, used for brands.

Takallam Instagram insights for 30 days: 1,482,881 views and +2,605 net followers
Takallam, an AI Arabic learning app1.48M views

and +2,605 followers in 30 days. one collab reel pulled 68,957 views and 733 saves. it's the example in chapter 9.

Three Zabihah campaign reels on Instagram with 144K, 80.2K and 65.1K likes
Zabihah US, as VP of marketing4.8M views

across three campaign videos we made, with 66K+ shares. the company has since been sold.

honestlyfor years i struggled with who i was, from around fourteen. what changed it wasn't a posting trick. it was clarity, built over years of travel and learning from mentors: mindset, then skillset, then toolset. this playbook is the clarity part, written down, plus the posting system i still use on my own accounts.

who it's for
for you

anyone building something.

creators who post without knowing what they're building toward. freelancers who want clients to find them. founders putting off being the face of it. anyone starting from zero and tired of guessing.

not for you

if you want a shortcut.

a growth hack, a way to buy followers, or results without posting. it's a workbook. you have to do the work.

get the playbook

44 pages. yours forever.

pay once, download the PDF straight away, and a copy lands in your email too.

$27one time, yours to keep
get the playbook $27

instant PDF download. digital, so all sales are final.

instant PDF download. print it or write on it with a tablet.

questions

before you buy.

do i need a following already?

no. it's written for people starting from zero or close to it. that's where i started.

i don't have a niche yet.

that's what part one is for. you find the overlap between what you know, what your people need and what you could talk about for years.

is it only for muslims?

no. it's for anyone building something: creators, freelancers, founders, professionals.

how long does it take?

one weekend. chapters 1 to 4 on day one, 5 to 9 on day two. chapter 10 is for day 30.

what format is it?

a 44-page PDF, letter size. read it on any device, print it, or write on it with a tablet.

what's the difference between this and the session?

the playbook gives you the questions and a system to answer them yourself. in the session, we answer them together, about you.

how do i get it?

right after checkout you can download the PDF, and the download link is emailed to you too.

want it done with you? the personal brand session. 45 minutes 1:1, $150 →
the free brand blueprintfree → life direction session$97 →
get the playbook $27 44-page PDF, instant download